PEI Crafts Council


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Building a Brand that Connects Course

  • PEI Centre for Crafts 98 Water Street Charlottetown, PEI Canada (map)

So many businesses plateau at a certain point and remain stuck, unable to grow because we don't realize we've developed unproductive habits. You may also have been hesitant to seek advice which would enable and accelerate change and growth. By building a solid foundation your business will grow and increase sustainability. Your business needs a solid foundation in place. In this 6 course interactive workshop, we're going to discover what makes you and your craft business unique and how you can create more of an impact and emotional connection with your dream customer. A private Facebook group will be created for Q&A, discussing weekly assignments and for support and dialog peer to peer and instructor to participant.

  Jeanette Walker has been in business for 24 years. She graduated George Brown College with honers from a 3 year Jewellery program and was hired as a teacher's assistant in her graduating year. Since her graduation she has owned  and operates a successful jewellery business, owned a brick & Mortar gallery and now runs her business "By appointment Only" and sells via an online boutique. She also mentors and coaches over 600 international jewellery designers via Online training for Flourish & Thrive academy and organizes and runs accountability circles for entrepreneurs. 

Topics Jeanette will cover by week:

  • Week 1:  Discover your unique selling Proposition - Identify your why, your vision and mission - Setting and achieving goals that support your vision

  • Week 2: How to Identify and connect with  your dream client.

  • Week 3: How to develop a cohesive collection and signature style that sells (collection reviews)

  • Week 4: How Price for profit 

  • Week 5: Evaluation of your current sales and setting realistic goals

  • Week 6: Sales and relationship building - creating outstanding customer service

Dates: (Every 2 weeks)

Sept. 5th, 19th, 

Oct. 3rd, 17th, 31st, 

Nov. 7th

Price: $250.00 Members / $290.00 Non Members
Materials: Laptop and or notebook, pens

Interested in this workshop? Send an email to Eliza Casey at to sign up, and visit the PEI Centre for Craft to pay in advance. 

Earlier Event: August 25
Market On The Plaza
Later Event: September 15
Wax Carving and Casting Workshop